The obsession with a perfect smile is nothing new. When cinema became mainstream in the late 1920s, we saw gorgeous people with dazzling smiles on the big screen and fell in love with beautiful white teeth.

More than a hundred years later, our fascination with white teeth remains the same! Scroll through any Instagram feed and you will come across thousands of visuals of beautiful smiles. From mega movie stars, big celebrities to mid-level influencers, everyone is promoting the perfect, dazzling smile with the help of teeth whitening products. From teeth whitening strips to at-home LED teeth whitening devices, you will find influencers everywhere collaborating with dental cosmetics brands.

Teeth Whitening Startup: The Perfect Business Venture of 2021

If you are thinking of establishing your brand in the teeth whitening industry, what does the picture-perfect culture of social media tell you? Is it worth it to start a dental whitening business? Find your answers here.

1. The Need to Look Selfie-Ready!

A picture speaks a thousand words. And, when people are looking at picture after picture of beautiful people with striking smiles, they are inspired to look the same. Today’s Millennial and Gen-Z population values a perfect set of white teeth.

Previously, consumers focused on straightening crooked teeth, but with the advent of ultra-HD viewing devices and superior quality print media, the color of teeth has become a matter of utmost importance. According to the American Academy of Cosmetic Dentistry, 99.7% of Americans believe a smile is an important social asset. Americans spent more than $1.4 billion on OTC teeth whitening products in 2017. Another survey disclosed that 80% of Americans in the 18-49 age group wanted whiter teeth.

Now that Americans are getting vaccinated, everyone is venturing out to enjoy a glorious summer. Whether it is the pressure of looking flawless for a weekend with friends or uploading that perfect Hot-Girl-Summer post on Instagram, a stunning and bright smile has become a necessity.

2. Excellent Teeth Whitening Results are More Tangible than Ever!

With the wide availability of teeth whitening products, ensuring a beautiful smile has become more accessible than ever. If you consider other cosmetic and beauty products, results are not always per the consumer’s expectations, but teeth whitening products are more effective and safer than before.

FDA-approved, ISO-certified teeth whitening products are easy to obtain, and diverse options are available all over the web. For example, if one wants to whiten teeth without peroxide-based gels, they can find non-peroxide teeth whitening kits. If someone does not have the time for comprehensive teeth whitening sessions, they can choose teeth whitening pens or dental whitening strips from their trusted seller.

3. Numbers support the Growing Trend of Whiter Teeth

In addition to the social media trend of perfect white teeth and easy access to premium dental whitening products, there is one additional reason to convince you: Significantly stronger growth forecasts of the global teeth whitening industry.

In the year 2020, the global teeth whitening market stood at $6,140.75 million. According to industry estimates, the number will reach $8,207.2 million in 2026, with an expected CAGR of 4.95% over the same period. Rising oral hygiene awareness, growing spending capacity of Millennials/Gen-Z population, and easy access to OTC products are a few reasons behind the exceptional growth.

If you look at the numbers, it is clear that the rising trend of the industry makes it a lucrative startup option. And, with the increase in educational facilities and growing awareness of teeth whitening products in developing and under-developed nations, you can grow your business in largely untapped markets and establish your brand.

How to Start a Teeth Whitening Business?

Cosmetic dentistry is a booming billion-dollar industry with incredible growth potential. If you want to start your own teeth whitening business, now is the right time.

1. Choose your Business Model after Thorough Consideration

Choosing your business model is the first step in establishing your brand. If you are a dentist or a dental hygienist, you can think of including teeth whitening treatments in your list of services. To save on overheads and ensure limited investment, consider mobile teeth whitening services or sell dental whitening solutions through your website/social media profile. Consider your budget, preferences, and business goals to choose between different startup ideas for your teeth whitening business.

2. Determine your USP and Create Marketing Strategies

Learn more about your competitors. What are their product offerings? What are their pricing strategies? What kind of treatments do they provide to their customers? With in-depth research of the key industry players, you can determine your USP (Unique Selling Proposition). A clear USP will convince potential customers and enable you to build robust marketing strategies for your dental whitening business.

3. Take Supply Chain Collaboration to the Next Level

Gone are the days when the responsibility of manufacturers ended with the delivery of premium-quality teeth whitening products. Today, supply chain collaborations are much more than inventory management and warehousing facilities. Modern manufacturers provide in-depth analysis of business trends, help with legal compliance, support low MOQs on private label products, offer product fulfillment options and marketing support to help your business grow. Hence, it is wise to partner with a reputed teeth whitening manufacturer to grow your brand.

4. Choose Inventory and Start your Cosmetic Dentistry Business

When working with an experienced manufacturer, they will help you to select fast-moving inventory products. It is your job to research as well. Find out more about the seasonal demand for teeth whitening products and identify the current trends. For example, there is a growing demand for sustainable, eco-friendly toothpaste whitening tablets in the market. You can include the innovative product offering in your inventory to sell more.

When starting your teeth whitening business, focus on building your brand. With authentic marketing strategies and premium teeth whitening solutions, you will be able to carve a niche in the market.

All the Best!